New York, NY — August 2, 2006 ChelseaPaper.com, all stationery for all occasions, the Internet's premier source for customized stationery, invitations, announcements and holiday cards, created Linkstorms for its entire product catalog 7 months ago, both at the individual product (SKU) level, and also at the category/keyword level (where for example the Linkstorm for "wedding" points to all products related to weddings: save-the-date cards, invitations, rehearsal dinner invitations, place cards, thank-you notes, etc).
Examples include:
"Blue Stripes and Lobster" (summer party invitation): http://dx.doi.org/10.2127/0010-01-0206
"Housewarming" (moving announcement): http://dx.doi.org/10.2127/0016-05-0015
"Ivory Vellum Business Card" (business cards): http://dx.doi.org/10.2127/0039-01-0187
ChelseaPaper's goal in adopting Linkstorm was to increase sales by:
The companies have just completed a post-implementation review. Highlights include:
"We were initially skeptical that Linkstorm could improve our traffic and sales, since we had already undertaken extensive SEO activities to improve natural search rankings, and we already had a sizable budget for keyword purchasing," said Lauren Marrus, Founder and CEO of The Chelsea Paper Company. "But the results speak for themselves!"
"We have dramatically improved the search engine rankings of every one of our customers, and have documented this via before-and-after measurements of the same keywords, but in some cases our customers had not yet optimized their sites using standard SEO techniques," said David Sidman, Founder and CEO of Linkstorm. "Now we are servicing customers in the highly-competitive world of online retailing, where even a slight edge in search visibility, end-user navigation, and conversion rates can make the difference between winning and losing. We are pleased to see that our value proposition crosses over successfully into this new space."
About ChelseaPaper.com
ChelseaPaper.com, all stationery for all occasions, is the Internet's premier source for
customized stationery, invitations, announcements and holiday cards. Exercise your
preferences for different typestyles and colors and see your selections instantly in an
onscreen preview. You will never have to enter a store or correct a faxed proof again Ñ after
you complete your online order, your final product will be sent directly to your home or office.
And for corporate customers, you'll find a wide selection of invitations, announcements,
correspondence cards, holiday cards and more.
About The Chelsea Paper Company
Incorporated in January 2000, The Chelsea Paper Company has three divisions:
ChelseaPaper.com, Chelsea Notes and the Chelsea Paper Studio in Manhattan. Carrying
the widest selection of stationery for all occasions and providing the highest quality customer
service, ChelseaPaper.com is the premier online retailer of wedding stationery, party
invitations, holiday cards, personalized stationery, gifts, birth announcements and more.
ChelseaPaper.com has streamlined the purchase process for custom stationery products,
making it easy to browse and search for just the right card from multiple manufacturers,
create online proofs in real-time, and order securely and quickly. Chelsea Notes brand
stationery features trendy, affordable note cards, invitations and announcements. The
Chelsea Paper Studio in Manhattan provides one-on-one services to meet individual
customer needs.
For more information, please contact:
Lisa Yook
General Manager
ChelseaPaper.com
phone: 212-750-6880
fax: 212.750.6550
email: lisa@chelseapaper.com
www.chelseapaper.com
About Linkstorm Corporation
Linkstorm increases product visibility and sales for retailers, advertisers, ad agencies,
affiliate marketers, direct marketers, behavioral targeting specialists, publishers and media
companies of all kinds. Our service raises search engine rankings, improves navigation to
product information and content, and creates new opportunities for alternative distribution
channels including affiliate marketing, blogs, and peer-to-peer "viral marketing." Our
technology is based on the next generation of Web navigation, the Handle System¨ created
by Dr. Robert Kahn, co-inventor of TCP/IP and co-recipient of the Turing Award and National
Medal of Freedom in recognition of his crucial role in pioneering the Internet. Linkstorm
implements superconnectivityTM and clickless navigationTM to create extensive, robust and
persistent interlinking of content and product information at any level organizations want it.
Linkstorm is headquartered in New York City.
For more information, click here: http://dx.linkstorms.com/10000.1/pr43 or contact:
Tina Aridas
Manager, Marketing & Press Relations
718-965-8490 or 917-514-5364
taridas@linkstorms.com
www.linkstorms.com