NEW YORK, February 11, 2008 — Advertisers, agencies and publishers will benefit from even greater performance from their online campaigns thanks to a major technology upgrade to Linkstorm's game-changing ad platform. Linkstorm's technology overlays cascading menus onto banner ads or any other ad format (including video and other rich media), offering advertisers a superior medium for driving qualified traffic to advertiser content and offers that the customer wants. The system improves upon behavioral targeting and contextual placement approaches by enabling the customer to self-qualify for a variety or offers or actions based on their true interests and motivations. This intent-driven approach makes Linkstorm ads more useful to the customer than other ad formats alone. As a result, Linkstorm ads perform better for the advertiser, producing both greater click-through rates (often up to 400% lift) and more qualified traffic.
Further, an updated analytics engine allows customers' interests to be measured and acted upon. Linkstorm tracks all forms of customer interaction with its navigation menus, from rollover events and hover time to click-throughs at the individual menu item level. Linkstorm then enables real-time optimization of the ads "on the fly," without having to re-create, re-traffic or re-serve the ads themselves. "The launch of our new platform represents the single largest technology advancement in the company's history. In addition to further distancing ourselves technologically and philosophically from other ad technologies, we're at the same time more capable than ever of integrating with these technologies. The choice doesn't have to be about Linkstorm versus another ad technology, but Linkstorm coupled with other technologies, like rich media and video ads, for higher performing, more consumer-friendly campaigns," said David Sidman, founder and chief executive of Linkstorm.
Some of the key enhancements include:
Linkstorm also offers smooth integration with many of the top Internet publishers, ad networks and ad traffickers that support its highly effective ad solutions. Linkstorm continues to devote substantial resources to its Active Partner Certification Program to assist publishers who are interested in reselling Linkstorm via their own Ad Sales groups.
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company's unique ad enhancement technology significantly improves performance of all online advertising and enhances user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as and Jim Rutt. For more information, please visit www.linkstorms.com or click .
Vidar Brekke, VP of Marketing
Linkstorm
(646) 649-8794 / (732) 861-8704