NEW YORK, May 7, 2008 — Linkstorm, a marketing technology company, recently unveiled its new "More, Better Clicks" thought-leadership blog, found at www.morebetterclicks.com. Designed to assist online marketers in formulating strategies and solutions for increasing click-through rates, conversions and multiplying ROI, the blog will feature tips, observations and commentary from Linkstorm employees and partners.
Linkstorm has developed an innovative banner ad format that overlays cascading menus onto traditional and rich media banners and allows the user to identify and access the information they seek from an advertiser.
"As we're experiencing such a ferment of ideas and excitement from advertisers, agencies and ad technologists, as well as inquiries from the media and bloggers, we thought it was high time to engage the online marketing community in a more visible dialogue. We hope our blog will not only foster greater awareness and understanding of our unique approach, but also help marketers make better sense of the dynamics of online advertising and social media marketing in general," said David Sidman, founder and chief executive officer of Linkstorm.
The blog goes officially live today with a handful of posts to set its tone and agenda. Comments from readers are welcome.
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company's unique ad enhancement technology significantly improves performance of all online advertising and enhances user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as and Jim Rutt. For more information, please visit www.linkstorms.com or click .
Vidar Brekke, VP of Marketing
Linkstorm
(646) 649-8794