More Clicks, Better-Qualified Clicks, More Conversions
Customers self-qualify for ad offers by navigating through options presented in a familiar, cascading menu format. Linkstorm's Clickless Navigation™ offers direct access to desired content or transactions while still on the page with the ad.
Unconstrained by Banner Size
By separating the banner from its navigation, Linkstorm ads offer customers multiple deep links via menus untethered by the size constraints of the underlying banner.
Optimized For Both Attention and Action
In Linkstorm enabled ads, a banner's sole purpose is to grab customers' attention and generate a rollover. This will 'pass customers over' to the Linkstorm menu, which will guide them to take appropriate action. Banners and menus can be tweaked independently during a live campaign in order to optimize their combined effectiveness.
Centralized Management Makes it Easy to Optimize Live Campaigns in Progress
Linkstorm menus can be easily modified from a centralized point of control no matter where they are deployed, thus improving performance even after campaign launch. Changes are reflected immediately and universally, without having to re-master or re-traffic the ad.
Centralized Updates can be Manual or Automated, or Both
Linkstorm menus can be populated manually (by ad-hoc decision of the marketer) or dynamically based on business rules, data feeds, or mash-ups from multiple sources and data formats.
One Size Fits Many
By designing Linkstorm menus with distinct, alternative marketing messages and navigation paths, it is possible to reach customers across all stages of the purchase funnel and demographics with just one ad unit.
Bonus: Linkstorm Optimizes Value of Existing Assets
By embedding multiple deep links into banners, users are driven from ads directly to high value website content, maximizing the ROI of existing assets. The Linkstorm experience can even be continued on the advertiser's website or landing pages, further increasing page views, time spent on site, brand engagement and conversions.
Actionable Analytics
Linkstorm goes beyond traditional campaign measurements by offering detailed reporting on engagement with the menus before the click, then on click-throughs at the individual menu choice level, and finally, on post-click activity. This presents advertisers and publishers with unique insights into user behavior that can be used to further optimize their Linkstorm campaigns — which can be done on-the-fly. Click here to learn more about our groundbreaking analytics.
Publisher Approval
Linkstorm is rapidly adding new publishers to our list of sites certified to accept Linkstorm ad buys. Our technology is standards compliant to make it easy for publishers to certify and run Linkstorm campaigns. Linkstorm even has an alternate display format that enables publishers or networks to run Linkstorm campaigns without undergoing certification or having any direct contact with Linkstorm.