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Menu design matched to the look and feel of parent website. Created a two-level menu format incorporating a "locate dealer" search functionality. 300% click-through improvement.
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Chevrolet banner customized for local markets showcasing four models, each with unique menus that drive customers directly to the specific information of interest.
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Used engaging call-to-action (CTA) language to drive unfurls and a simple menu to drive clicks. Delivered a 200% improvement in clicks to pages oriented to late-stage shoppers.
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