CD-WOW, a British on-line retailer, wanted to showcase and sell more products using the limited real estate available in a simple banner ad.
Linkstorm architected menus for CD-WOW affiliates where shoppers could browse a categorical list of popular titles of CDs, DVDs and Games. Customers could preview product graphics, related information, and prices for every title, practically bringing the shopping cart to the customer through an interactive banner. A Linkstorm-engineered updating process ensured that product information was always current.
Over a month-long period, CD-WOW experienced a 14% conversion ratio on click-throughs from the Linkstorm enabled banners