Hachette Filipacchi Media's Premiere.com wanted to increase traffic by making it easy for visitors to navigate from Movie Reviews to other relevant stories. Premiere wanted a solution that used their existing Content Management System without making any changes to how data was stored and indexed.
Linkstorm set up an automated process that uses Premiere.com metadata to interlink reviews based on the director, actor, genre, etc. associated with each film. When visitors mouse over a call-to-action on each movie review's web page a Linkstorm menu unfurls, offering dynamic navigation to related articles.
Linkstorm menus improved navigation by enabling visitors to discover hundreds of related move reviews that were previously hard to find. This ultimately resulted in a 35% increase in traffic to pages interlinked with Linkstorm menus.