With the release of the Samsung Galaxy S4, Samsung was looking to educate consumers on the benefits of the S4 over the S3, as well as drive them to the various authorized reseller outlets. With Linkstorm technology, they were able to expose consumers to key benefits, relevant video, and locations for purchase.
Blackberry was looking to measure engagement and unique click throughs within specific timing parameters. By customizing Linkstorm's event-tracking, Blackberry received the data they were seeking AND drove a 10x improvement in performance. They also integrated "native" content from publisher CNET.
A banner "rollover" surfaces 5 no annual contract phones eligible for the "Unlimited Nights and Weekends" offer. Selecting the phone of their choice, a secondary menu displays a large image of the phone and allows users to link directly to details, payment plans, and offers.
Cascading seamlessly right from the left, the fixed-position menu enables customers to choose between Smartphones, BlackBerry Devices, and Promotions. Secondary navigation surfaces specific phones and offers.
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