With the ability to optimize and swap out banners on the fly, Expedia uses Linkstorm to surface continuously changing offers by destination city and drive west coast users to geotargeted landing pages.
After unfurling the Linkstorm menu, guests can view and select a package category of interest (i.e. dinning, entertainment, lifestyle, etc.) and further select from amongst specific different offers within the category - sending them directly to the reservation page.
Updated in real time with a data feed, the Linkstorm menu surfaces several JetBlue travel deals with revolving destination and fare information. After rolling over, customers can select the deal of their choice, or opt to book travel by flight, vacations, hotel, cars, or cruises.
A Linkstorm menu with form fields allows guests to locate a hotel directly from the ad unit. The menu surfaces the latest offers and deals from the Hilton Garden Inn automatically with an RSS feed. The unit also invites guests to download the Hilton iPhone app, become a fan on Facebook, and follow on Twitter.
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