By being more useful to the customer by overlaying cascading navigation menus onto any ad unit, connecting users faster to the information they want.
Result: 243% greater CTR and 185% greater conversions than the non-Linkstorm ad in a/b test.
Result: Twice as many click-throughs compared to the non-Linkstorm version of the ad.
Based on click behavior, a menu's content and design can be optimized in real time without having to recreate or retraffic the banner ad.
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