What is Banner Xpander?
Banner Xpander overlays cascading menus onto banners, deep-linking customers directly to information and actions most relevant to them. It enhances any creative from static JPEGs to Rich Media banners.
Increases click-through rates and conversions:
- Facilitates real-time customer self-qualification via deep navigation.
- Delivers highly qualified traffic deep into your site.
- Brings the user right to the point of conversion in a single click.
Real-time campaign optimization:
- Offers actionable insights via unique analytics on customer behavior and interests.
- Supports real-time, post-launch refinements for timely, optimized content.
Advertisers use Banner Xpander for:
- Direct response advertising.
- Lead generation.
- Brand immersion.
- Product consideration.